A pair of Target shoppers were found what appears to be definitive proof the retail chain is lying about “Black Friday Deals” by showing three supposed deals on Samsung TVs.
In a viral TikTok, DeJay Downey (@djdowneygirl) shows a Target shopper removing a placard emblazoned with “Black Friday Deals” from its placeholder, revealing the previous price of the same item. Both of the tags indicate the 75-inch Samsung TV costs $649.99.
Some said Black Friday has always been a scam it’s just that people are paying closer attention to it now. Like this one person who wrote, “I love that people are paying attention now. It was embarrassing to be in retail.”
Another user quipped, “i got my mom a coach purse for christmas last week for $145. they marked it up to almost $200 for black friday.”
Black Friday criticism is nothing new: A number of social media users have called out retailers who participate in the marketing scheme for not offering the same level of steep discounts as they used to. But there are those who have long contested that the “reference discounts” retailers have been advertising as the original prices for Black Friday deals are usually just inflated former price points for products that were implemented shortly prior to the sale.
