Victoria Lebene, the well-known Ghanaian actress and businesswoman, strongly believes that success in acting is closely tied to effective self-branding. It’s crucial for actors and actresses to establish a strong personal brand in order to thrive in the industry. By effectively promoting themselves and their unique qualities, they can attract better opportunities and achieve greater success. Self-branding plays a significant role in shaping one’s career and opening doors to new possibilities.
Lebene really shared some insightful thoughts in her interview with Rainbow Radio’s Sokoohemaa Kukua. She highlighted that acting in Ghana can be quite lucrative, but it greatly depends on effective branding. According to her, proper self-branding can lead to higher compensation for an actor or actress. She advised her colleagues to focus on marketing themselves well if they want to command higher salaries. Lebene also mentioned that she personally assesses scripts before accepting roles, emphasizing the importance of choosing quality projects. It’s clear that she believes every actor and actress should strive for excellence.
“I am selective about the movies I do. That is okay for me. If you need to assess your work, you don’t have to look after every movie. You need to have a certain class, and that is what has worked for me. I love it that way.
“If I come across a good script, I will accept it. A good script touches you personally. A good script is not one in which, after release, people will claim that it was a repeated story or a story that was stolen from another movie,” she said.
