“Are you a billionaire?” Bartlett asked the 26-year-old creator, who has more than 365 million subscribers on YouTube.
“On paper, yeah,” Donaldson responded. “But I mean, in my actual bank account, I have less than a million dollars.”
Donaldson added that while he pays himself a salary, he tries to give himself just enough to cover what he personally spends a month, preferring instead to reinvest his money back into his brand.
“Money is fuel to grow business,” he said. “You find a business that you enjoy that’s better for mother nature or Earth or people, and there you go you have a fulfilled life. That’s my theory.”