Soueast SUVs Launch in Ghana: A New Era in Ghana’s Automotive Market
Soueast SUVs Ghana – Soueast car launch Ghana – new SUVs in Ghana -J.A. Plant Pool Ghana Ltd., the leading supplier of heavy-duty equipment in Ghana, has officially launched the highly anticipated Soueast SUV Range at a grand event held at its head office in Dzorwulu, Accra.
The launch marks the company’s bold expansion into the consumer automotive market and the start of the exciting Soueast Experience Week, running from August 4th to 8th, 2025.
Speaking on behalf of the Honourable Minister for Transport, Hon. Joseph Bukari Nikpe, Mr. Daniel Essel, Head, Road Transport Services, commended J.A. Plant Pool for investing in innovation, sustainability, and national development.
“Launching a new vehicle line is not just a business decision; it is an investment in people, in infrastructure, and national growth,” the speech stated.
The event showcased four sophisticated SUV models: the compact and efficient S06, the hybrid-friendly S06DM, the spacious family-style S07, and the flagship luxury S09.
With a blend of sleek design, fuel efficiency, advanced safety features, and hybrid technology, the Soueast lineup responds to the growing demand for smarter, eco-conscious, and budget-friendly vehicles in Ghana.
Dr. Alex Atakorah, COO of the Technical and Logistics Cluster, in his welcome remarks, emphasised:
“This isn’t just a launch—it’s a full immersion into the Soueast way of driving. We are helping shape the future of transport in Ghana, where roads are smarter, air is cleaner, and journeys are more empowered.”
The event also aligns with Ghana’s Automotive Development Policy and its commitment to the Sustainable Development Goals (SDGs), promoting cleaner mobility solutions for the nation’s future.
The week-long celebration offers Ghanaians the opportunity to test drive all models, engage with technical experts, access flexible financing, and enjoy special launch offers.
J.A. Plant Pool Ghana Ltd. reaffirms its position as a trusted industry leader and a key contributor to Ghana’s transport transformation.
Source: J A Plant Pool Ghana Ltd
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